City of London Distillery Visit

Date: Thursday 28 February
Time: N/A
Location: City of London Distillery

Cheers from the City of London

Two dozen women from brands, retailers and media in the British travel retail scene gathered on Thursday 28th February at the City of London Distillery, the only gin distillery in the city’s ancient Square Mile, for a fun and informative evening.

The Women in Travel Retail event, which was sponsored by the distillery’s joint venture partner Halewood Wines & Spirits, was an opportunity to learn about the art of gin distilling and to catch up with industry colleagues while sipping a sparkling City of London Gin and tonic.

During the ‘Gin Craze’ of the 18th century, there was a gin distillery or gin shop in every street, all profiting from the exotic spices and citrus fruits arriving at the port of London. After the craze was stamped out, the distilleries closed down and for nearly 200 years there wasn’t a single gin distillery in the city – until the City of London Distillery opened in 2012.

“We were delighted to welcome the WiTR members to our unique distillery,” commented Simon Roffe, Managing Director Global Travel Retail at Halewood.

“The growth of the premium craft gin business is very exciting and our City of London Gin brand is a classic example of demonstrating ‘sense of place’ in the travel retail setting. It is fitting that the first travel retail listing for the brand was at London City Airport with Aelia, and I am pleased to say that it is now appearing in select locations across Europe and on several cruiseships and airlines.”

Roffe added: “We are optimistic that the hands-on experience that our visitors enjoy at the City of London Distillery will soon be replicated within the travel retail channel with masterclasses, ginlabs and so on.”

A raffle for two bottles of City of London Gin was held during the evening which raised £125 – the first contribution to Friends International, WiTR’s charity of the year for 2019.