WITR Blog Monthly Archives: July 2018

Developing A New Concession Road Map with a Sense of Place By Nathalie Roemer and Susan Stiene, Optimas Management Group

The future in the concession business is so exciting and powerful, and it’s all at our fingertips.  It’s not just about airports, it can be any type of transportation hub.

Figure 1 – San Francisco Ferry Terminal and Madrid Atocha Train Station
 
Knowing the cross section of your audience is the first place to start.  Obviously, you need to play to the largest demographic audience, but don’t forget the smaller audiences.
 
There are 3 pivotal pillars to a successful program.  continue reading  »


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